ITV, on the mend
I am the co-founder and designer at ‘on the mend’, a design studio that targets social inequalities in the UK healthcare system.
Our ident design featured a series of foam shapes, which each staff member mended using a craft related to their profession. We provided the shapes and the concept and allowed the staff to create something truly their own. What we emphasise is the journey of the shapes from broken pieces into a ‘fixed’ whole. The whole piece acted as a metaphor for the NHS - at the start of the day, none of the staff knew each other.